I think I can say with some confidence that I’m a pretty good trainer. I get results for my clients and am knowledgeable about all things health and wellness related.
However, I work with some of the BEST trainers out there. These trainers have incredible knowledge, extensive backgrounds, TONS of training and a portfolio of incredible results. Yet, they aren’t getting as many clients as they should.
That’s because the people who get the most clients are the people who market the best, not the people who make the best programs.
Which is why I want to empower the best professionals out there to land the most clients.
This time last year I had 11 women in my Carb Cycling/Intermittent Fasting program, and honestly, I had to hustle to get those 11 women signed up!
Last month, I had 576 women in my FASTer Way to Fat Loss Program, with 221 more signed up for this month! While I did grow my Instagram following by 2000 in that time frame, I can honestly say that the growth did not come from my social media platforms.
This year, I dialed in a few effective strategies, that brought some big results. While I’ve got a few tips to share with you, these are only scratching the surface! If you’re interested in learning how to effectively scale your online business, there is a link at the bottom of this post to sign up for a quick consult call. If these tips resonate with you and you’d like to learn more, let’s chat!
Tips to Grow Your Online Programs
Leveraged Relationships with Micro Influencers
I grew my Instagram following organically from 13,000 to 15,000 followers over the past year. Usually, each time I post to my Instagram account about an upcoming program, I get a couple of sign ups. However, after partnering with several micro influencers who each have significant social media followings, I saw exponential growth in my sign ups. Working with these micro influencers got me in front of entirely new audiences and expanded my reach in a huge way. I do offer these influencers a commission for each referral, which gives them incentive to share. This has been the single most effective way I’ve grown my FASTer Way program this year.
A tip about micro influencers: You don’t need to have influencers with 300k followers to effectively grow your program. You just need a handful of influencers with loyal followers, who’ve bought into your program, and you will undoubtedly see growth!
I am extremely confident in the FASTer Way.
I truly have a mindset of confidence. I have iterated this program several times and 100% believe that it’s the best program on the market. Because of that, I market confidently and daily. I’m not shy about sharing this program because I truly believe in it! In today’s noisy online market, you have to cut through the clutter with confidence and consistency. If you don’t believe wholeheartedly in your program, you’re not going to share it! Conversely, if you know you have an amazing product, you won’t be able to stop sharing it!
A little tip on how often to share: It takes 8-10 times of someone seeing your posts for them to remember your program, and 21 times before they join. The hard part about this is that most people aren’t seeing your stuff. So, posting on a daily basis will get you in front of more eyes, and will eventually get you more sign ups!
I have enlisted the help of affiliates in terms of brand awareness.
All of my affiliates are set up with their own branded Leadpage to promote my program. In addition, they all use our program hashtag when posting to social media. I give them all of the resources they need to successfully communicate the value of the program in a way that is consistent with the FASTer Way brand.
Sidenote about branding: It took me 9 months to come up with the perfect name for my program. You don’t have to wait until you have the perfect name or the perfect brand to start talking about your program. Just start and keep going, getting effective results for your clients. Once you do land on your perfect name and brand identity be sure to equip your affiliates to use that branding effectively!
There are no quick fixes. No magic bullets. But with some intentionality, focus and cutting edge strategies, you can grow your online programs exponentially in the coming months!
If you’d like to learn more, you should highly consider my Business Mentorship Program. If you are interested in learning more about either of those, let’s set up a consult call to see which might be a better fit!