We’re all inundated with sales pitches constantly coming at us through our social media feeds, which is why it’s so critical that female entrepreneurs in today’s market learn how to cut through the clutter. One way to distinguish yourself from the crowd is to provide valuable content to your potential clients on a consistent basis.
Whenever I talk about content, I’m met with one common response: “I don’t know what to share, when to share it or where to share it.”
While this is a topic we could do a deep dive into for weeks, here are a few tips to get you moving forward with your own content plan.
Know Your Ideal Client
You’ve got to have a specific type of ideal client in mind. How old is she? What does she like? Where does she shop? What kinds of struggles does she face daily? What does she do for fun? What is her income level? What is her education level? What is her relationship status? What is her faith? What is her community like?
You’ve got to know your ideal client so well that you’re on a first name basis with her. Once you know her, be sure ALL of the content you put out speaks directly to her.
It might seem counterintuitive to narrow down your ideal client, but when you try to reach everyone you end up reaching no one. So, it’s a good thing to repel certain types of people in order to attract the right kind of people!
Create Content that addresses their pain points AND leads into your programs.
When people ask what kinds of content they should be putting out, I usually have them consider the following:
- What do you get asked about often?
- What do you think your clients should be asking?
- What are common misconceptions in your industry?
- What do your ideal clients struggle with?
- What are future issues your clients may have issues with?
Once you’ve gone through all of those questions, you should have a pretty extensive list of topics, but there are a few other things to consider in regards to the programs, products or services you are promoting.
- What do you need to educate your audience about so they see the need for your program, product or service?
- What are some topics that flow naturally into your program, service or product?
- What types of content could you share that would leave your ideal client wanting to know more?
Need an example?
For my FASTer Way to Fat Loss program, I’ve had to share content about what intermittent fasting and carb cycling are and how they are beneficial to fat loss and overall health (education). I’ve also addressed several concerns potential clients might have in regards to both of those topics, and the types of workouts we do in the FASTer Way program (education/questions I asked). Because I understand hormones and their effect on fat loss, I’ve shared a good bit of content on that as well (questions clients SHOULD ask). In addition, I’ve planned my content around the problems I KNOW my ideal clients are facing, like weight loss plateaus and low energy (problem solving).
The single most important thing you can do through your content is build your know, like, trust factor. In order for someone to buy into one of your programs, products or services, they have to know you, like you and trust you. You have to communicate in an authentic way. You’ve got to approach all of your content with authenticity. Doing this will definitely turn some people off, but, it will attract the RIGHT people.
Here are a few tips for keeping it real:
- Consider the words you say often in real life. Be sure to incorporate those words in your writing, on your social media posts and in your live videos.
- Give it the best friend/spouse test. If your best friends or spouse would roll their eyes at what you wrote, posted or acted like in your live video...then reconsider posting it.
- Post pieces of your real life: pics of your kids, your shopping trips and the behind the scenes of your day to day. This will go a long way in helping people feel like they know you.
Share consistently and across multiple platforms.
Most people who follow you won’t see most of your stuff. So, you’ve got to share your content on multiple channels, on a consistent basis, and at different times.
Here’s an example:
I post a live video with some valuable content on my personal Facebook page, then share that to my Facebook business page. Later in the day, I might post a short little blurb on my Instagram story pointing people back to my Facebook live video. I may also hop on my Instagram stories right before I go live to let people know they should tune in soon. Later in the week, I will turn that video into a blog post and email to be posted on my website and sent out to my email lists.
Eventually, that content will be pinned to Pinterest. So I started with one valuable piece of content and shared it across multiple platforms, at different times, to hit as many followers as possible.
It’s so important that you do more than just push products and paid services on your social media platforms. If you aren’t sharing valuable content that actually helps people, then you are simply adding to the noise and clutter. If you want to grow your business, you’re going to have to do better than that. Know who your ideal client is, know how to help them, and do it in a way that is authentic and real. Over time, you will become a trusted resource and your programs will be a natural fit for your ideal client.
If you found these tips helpful, but want to learn how to implement these strategies as they relate to your specific business, consider checking out my Business Mentorship Programs. Both will walk you through this entire concept, equipping you to plan out your content in a way that naturally fits with your business. We even help many of our clients create some of their content! If you’re interested in finding out more, head on over here to sign up for a free 20 minute consult call!